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Top 10 Reasons Kiwis can Feel Confident Choosing Nutra-Life for their Families

Top 10 Reasons Kiwis can Feel Confident Choosing Nutra-Life for their Families

Overwhelmed by all the natural health supplement options? You’re not alone!

The natural health products industry is one of New Zealand’s fastest growing sectors: according to a recent report , it contributed $1.4 billion to our country’s economy.  That’s up 40% from around $1 billion just 5 years ago.

So what does that mean for you as an average Kiwi who wants to keep your family as healthy as possible?  Well, for a start it means that every time you walk into a pharmacy or health food store looking for a specific supplement, you’ll find yourself having to choose between a wide range of brands.  

In some cases, it even means the range will be big enough to confuse and overwhelm you.

The best supplement choice starts with quality…

Your family depends on you to make the right decision about natural health supplements, so of course, you want to choose the best possible quality.  But it’s important to remember that supplement “quality”, can cover several different aspects:

  • First, it involves starting with individual ingredients that have been scientifically researched and are backed by evidence. 
  • Next, it involves sourcing those ingredients from selected suppliers that you know you can trust. 
  • Then it involves combining individual ingredients into synergistic formulations  (i.e. combinations that do more together than the ingredients would on their own), based on recommendations from qualified natural health professionals.
  • And finally, it involves testing the finished products to ensure they contain everything they say they do on the label.

… but choosing well doesn’t end there!

Even once you’ve narrowed down the best quality offerings from the range on the shelf in front of you, there are still more questions to ask.  For example, you’ll probably want to check:

  • To what extent is the product “made in New Zealand”?  How likely is the manufacturer to really understand what we Kiwis need? And are you supporting New Zealand jobs and the local economy by buying it – or is your money ending up overseas?
  • How environmentally friendly is the brand?  Does the product you’re buying include sustainably sourced ingredients?  What about the packaging?
  • How easy will it be to get advice or answers to your questions about the product?  If you need to check something about one of its ingredients or interactions, is there a qualified health professional you can easily speak to?

Here are the top 10 Reasons you can feel comfortable choosing Nutra-Life supplements 

1.  We’re a leading premium NEW ZEALAND brand, with multiple awards under our belt

Nutra-Life is one of New Zealand’s leading premium natural health supplement brands2, with over 45 years of experience in the natural supplements industry.  Here at home in New Zealand, we’re only available in specialist stores like health food and pharmacy.

Where possible, we source our ingredients locally, from New Zealand growers and producers.  Where we can’t, we look for the best quality international ingredients.

And our commitment to excellence and sustainability has won us several awards, including:

  • a James and Wells Excellence in Marketing Award in 2009
  • a Cawthron Institute of Innovation in Science and Technology Award in 2011
  • a Label and Litho Sustainability Award in 2011

2. We’re made by New Zealand’s biggest natural health supplement manufacturer

We’re part of Vitaco – New Zealand’s biggest manufacturer of natural supplements– which employs around 400 health-passionate people.  Our state-of-the-art factory is located in East Tamaki, Auckland; and many of our products are manufactured and packed there on-site.  

By the way, when we say we’re part of New Zealand’s biggest manufacturer, we mean that each year, our company produces:

  • Over 250 million tablets
  • Over 350 million capsules
  • Over 8 million bottled supplements
  • Over 1.2 million blistered cartons

3. We export our products all over the world

Although we formulate for Kiwi families, we’re also proud to be an MPI (Ministry for Primary Industries) registered exporter.  We have happy customers in 30 different countries in 5 different continents across the globe – from Australia to Europe to the US and beyond.

4. Manufacturing on-site gives us unparalleled quality control

Because we make many of our products ourselves, we can completely control their quality.  The independently audited processes we follow mean that we can trace every ingredient in every product we make all the way back through the entire manufacturing process.

5. We’re independently inspected and certified on a regular basis

We don’t expect you to just take our word for the quality of our products and processes. That’s why we’re GMP (Good Manufacturing Process) certified by Medsafe.  We are also regularly audited by MPI (Ministry for Primary Industries).

6. We have an extensive quality testing programme

In addition to the on-site manufacturing plant, we also have a fully equipped in-house lab that tests each batch of products we make.  Our scientists and technicians there perform over 50,000 quality control tests every year.

7. We also have a highly trained in-house naturopathic team

Our naturopaths help us to identify the best research-based ingredients to use in each supplement, and advise us on the quantities to use to make each supplement effective.  They also help us to combine ingredients within our formulations synergistically.

And if you ever have questions about one of our products, you’ll find the team’s contact details right there on the label. You can call them any time during business hours on our free naturopathic advice line.

8. We’re passionate about health education

We want to make sure that the staff in the pharmacies and health food stores that stock our products really understand how each one works, and which will be best for you.  So we asked our naturopaths to create a unique industry training programme that helps to ensure you’ll get the best possible advice from the people who’ve been through it.

9. We’re equally passionate about innovation

We’re always looking for new ways to help you live a healthier life.  Sometimes that means seeking out new information to ensure sure we’re up-to-date with the latest research findings.  Other times it means searching out new suppliers for better quality ingredients.  Often it means reformulating or reworking our processes completely to bring you the best possible products.

10. OK, when it comes down to it, we’re just passionate about health!

Our motto is “Empowering healthier lives”, and we do our best to live up to that aim with every product we create.  

That’s because we truly believe that, as the poet Virgil once said “The greatest wealth is health.”   At Nutra-Life, we do what we do so that you – and your family – can enjoy the best of New Zealand living, in the best possible health.

That’s why you can trust Nutra-Life with your family’s health

We’re not saying that we’re the only New Zealand supplement brand that can make any – or even all – of those claims.  After all, we only know how we run our own ship: not how anyone else runs theirs.

But we invest a lot of time, energy and money into ensuring we make products that are just right for Kiwi families.  So next time you’re standing in front of an overwhelming array of supplements, unsure of which one to pick, just look for the little red Nutra-Life logo.

It’s the one you can be 100% confident about.

http://www.naturalproductsnz.org/wp-content/uploads/2015/02/NPNZ-Sector-Survey-Key-Findings-Overview-.pdf 
New Zealand Aztec Market Data June 2015

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Top 10 Reasons Kiwis can Feel Confident Choosing Nutra-Life for their Families

The natural health products industry is one of New Zealand’s fastest growing sectors: according to a recent report , it contributed $1.4 billion to our country’s economy. That’s up 40% from around $1 billion just 5 years ago.

Overwhelmed by all the natural health supplement options? You’re not alone!

The natural health products industry is one of New Zealand’s fastest growing sectors: according to a recent report , it contributed $1.4 billion to our country’s economy.  That’s up 40% from around $1 billion just 5 years ago.

So what does that mean for you as an average Kiwi who wants to keep your family as healthy as possible?  Well, for a start it means that every time you walk into a pharmacy or health food store looking for a specific supplement, you’ll find yourself having to choose between a wide range of brands.  

In some cases, it even means the range will be big enough to confuse and overwhelm you.

The best supplement choice starts with quality…

Your family depends on you to make the right decision about natural health supplements, so of course, you want to choose the best possible quality.  But it’s important to remember that supplement “quality”, can cover several different aspects:

  • First, it involves starting with individual ingredients that have been scientifically researched and are backed by evidence. 
  • Next, it involves sourcing those ingredients from selected suppliers that you know you can trust. 
  • Then it involves combining individual ingredients into synergistic formulations  (i.e. combinations that do more together than the ingredients would on their own), based on recommendations from qualified natural health professionals.
  • And finally, it involves testing the finished products to ensure they contain everything they say they do on the label.

… but choosing well doesn’t end there!

Even once you’ve narrowed down the best quality offerings from the range on the shelf in front of you, there are still more questions to ask.  For example, you’ll probably want to check:

  • To what extent is the product “made in New Zealand”?  How likely is the manufacturer to really understand what we Kiwis need? And are you supporting New Zealand jobs and the local economy by buying it – or is your money ending up overseas?
  • How environmentally friendly is the brand?  Does the product you’re buying include sustainably sourced ingredients?  What about the packaging?
  • How easy will it be to get advice or answers to your questions about the product?  If you need to check something about one of its ingredients or interactions, is there a qualified health professional you can easily speak to?

Here are the top 10 Reasons you can feel comfortable choosing Nutra-Life supplements 

1.  We’re a leading premium NEW ZEALAND brand, with multiple awards under our belt

Nutra-Life is one of New Zealand’s leading premium natural health supplement brands2, with over 45 years of experience in the natural supplements industry.  Here at home in New Zealand, we’re only available in specialist stores like health food and pharmacy.

Where possible, we source our ingredients locally, from New Zealand growers and producers.  Where we can’t, we look for the best quality international ingredients.

And our commitment to excellence and sustainability has won us several awards, including:

  • a James and Wells Excellence in Marketing Award in 2009
  • a Cawthron Institute of Innovation in Science and Technology Award in 2011
  • a Label and Litho Sustainability Award in 2011

2. We’re made by New Zealand’s biggest natural health supplement manufacturer

We’re part of Vitaco – New Zealand’s biggest manufacturer of natural supplements– which employs around 400 health-passionate people.  Our state-of-the-art factory is located in East Tamaki, Auckland; and many of our products are manufactured and packed there on-site.  

By the way, when we say we’re part of New Zealand’s biggest manufacturer, we mean that each year, our company produces:

  • Over 250 million tablets
  • Over 350 million capsules
  • Over 8 million bottled supplements
  • Over 1.2 million blistered cartons

3. We export our products all over the world

Although we formulate for Kiwi families, we’re also proud to be an MPI (Ministry for Primary Industries) registered exporter.  We have happy customers in 30 different countries in 5 different continents across the globe – from Australia to Europe to the US and beyond.

4. Manufacturing on-site gives us unparalleled quality control

Because we make many of our products ourselves, we can completely control their quality.  The independently audited processes we follow mean that we can trace every ingredient in every product we make all the way back through the entire manufacturing process.

5. We’re independently inspected and certified on a regular basis

We don’t expect you to just take our word for the quality of our products and processes. That’s why we’re GMP (Good Manufacturing Process) certified by Medsafe.  We are also regularly audited by MPI (Ministry for Primary Industries).

6. We have an extensive quality testing programme

In addition to the on-site manufacturing plant, we also have a fully equipped in-house lab that tests each batch of products we make.  Our scientists and technicians there perform over 50,000 quality control tests every year.

7. We also have a highly trained in-house naturopathic team

Our naturopaths help us to identify the best research-based ingredients to use in each supplement, and advise us on the quantities to use to make each supplement effective.  They also help us to combine ingredients within our formulations synergistically.

And if you ever have questions about one of our products, you’ll find the team’s contact details right there on the label. You can call them any time during business hours on our free naturopathic advice line.

8. We’re passionate about health education

We want to make sure that the staff in the pharmacies and health food stores that stock our products really understand how each one works, and which will be best for you.  So we asked our naturopaths to create a unique industry training programme that helps to ensure you’ll get the best possible advice from the people who’ve been through it.

9. We’re equally passionate about innovation

We’re always looking for new ways to help you live a healthier life.  Sometimes that means seeking out new information to ensure sure we’re up-to-date with the latest research findings.  Other times it means searching out new suppliers for better quality ingredients.  Often it means reformulating or reworking our processes completely to bring you the best possible products.

10. OK, when it comes down to it, we’re just passionate about health!

Our motto is “Empowering healthier lives”, and we do our best to live up to that aim with every product we create.  

That’s because we truly believe that, as the poet Virgil once said “The greatest wealth is health.”   At Nutra-Life, we do what we do so that you – and your family – can enjoy the best of New Zealand living, in the best possible health.

That’s why you can trust Nutra-Life with your family’s health

We’re not saying that we’re the only New Zealand supplement brand that can make any – or even all – of those claims.  After all, we only know how we run our own ship: not how anyone else runs theirs.

But we invest a lot of time, energy and money into ensuring we make products that are just right for Kiwi families.  So next time you’re standing in front of an overwhelming array of supplements, unsure of which one to pick, just look for the little red Nutra-Life logo.

It’s the one you can be 100% confident about.

http://www.naturalproductsnz.org/wp-content/uploads/2015/02/NPNZ-Sector-Survey-Key-Findings-Overview-.pdf 
New Zealand Aztec Market Data June 2015

Top 10 Reasons Kiwis can Feel Confident Choosing Nutra-Life for their Families